Anuha Food Products (AFPPL) a food processing startup based in Hyderabad, recently launched an array of Ready-To-Cook (RTC) products under its dehydrated gluten-free F&B brand Zilli’s. Incubated under "Atal Incubation Center ALEAP We-hub", the brand aims to cater to the rising demand for Ready-to-cook healthy fixes amidst the pandemic.
Supported by Atal Innovation Mission, NITI Aayog and Startup India, the brand Zilli’s is part of the company’s strategy to expand its portfolio in India’s Ready-To-Cook market while filling gaps for healthy at-home cooked food.
Speaking about the launch, Anubhav Bhatnagar, Founder & Director, Anuha Food Products (AFPPL), said, “In India, onion and garlic are an indispensable part of cooking, however peeling and chopping can be time-consuming. Today’s working professionals and millennials want quick yet healthy eating alternatives. Looking at the strong potential in the Ready-to-Cook segment we aim to make cooking easier and healthier with our brand Zilli’s. Our new product range, i.e. Dehydrated Onion Flakes & Garlic Cloves will ensure to reduce the cooking time with no preservatives and no loss of nutrients. Following all the necessary food protocols and guidelines from FSSAI, our products have a shelf-life of 12-18 months from the date of manufacturing.”
Working with the farmers directly, Zilli’s offer dehydrated vegetables that retain the essential minerals and vitamins. These products sustain through a longer time-period and add convenience to everyday cooking as well as exotic dishes prepared for festivities.