General Mills unveils high protein dairy snack

03 May 2021 | News

This new snack option is offered in five delicious flavours including strawberry, vanilla, blueberry, coconut, and key lime Image credit: General Mills Image credit: General Mills

General Mills, headquartered in the US, has recently announced the launch of a new :ratio PROTEIN, a high protein dairy snack to help consumers kickstart their health routines. :ratio PROTEIN has the most protein in the yogurt aisle in a single-serve cup, packed with 25G of protein and 3G of sugar.

The introduction of :ratio PROTEIN not only pumps up the yogurt aisle with a protein-loaded product, but it also expands the :ratio product line – a brand that delivers products with great taste to help consumers achieve wellness goals. This convenient new snack option is offered in five delicious flavours including strawberry, vanilla, blueberry, coconut, and key lime.

“As a leader in the yogurt and dairy category, General Mills is focused on product innovation to help our consumers meet their varying health and fitness goals,” said Doug Martin, president, General Mills dairy operating unit. “We know consumers are seeking protein and with the introduction of :ratio PROTEIN, we’re providing a delicious solution within a familiar snack that delivers the most protein in the yogurt aisle in a single-serve cup.”

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