Continuing the major momentum in the new category of sustainable ‘smart protein’ foods, plant-based milk startup alt foods, co-founded by Aman Khandelwal, Sweta Khandelwal, and Pavitra Khandelwal, has launched with two unique products - ‘original m!lk’ and ‘chocolate flavored m!lk’.
While this initial launch includes two flavors, the company plans on launching more plant-based milk flavors early in 2022.
Co-founder Sweta Khandelwal shares, "With exponential interest in plant-based diets, which is increasingly becoming evidence-driven, we are witnessing a huge shift in consumption where people have started to reject animal sources of food for plant-based sources instead.”
alt foods was Asia’s first plant-based dairy startup to make its way to the ProVeg Incubator accelerator program, a Berlin-based incubator offering expert mentorship and up to €250,000 in funding, in 2021. The Delhi-based company is uniquely positioned as their plant-based milk comes from a mix of grains and sprouted millets, in contrast to other plant-based milk companies that predominantly use soy, almonds, or oats.