49% urban consumers eat late breakfast & 62% eat late dinner: Study

23 December 2021 | News

A joint study by Euromonitor International & PepsiCo India through its brand Quaker image credit- shutterstock image credit- shutterstock

COVID-19 forced us to re-evaluate the ways we live, work, learn and consume information and it continues do so. The pandemic brought attention and focus to the importance of health and wellness.

Inline, with PepsiCo India’s commitment towards creating awareness about a healthy & sustainable diet, PepsiCo India did a study with Euromonitor International on “Impact of COVID-19 on the nutrition choices of urban Indian consumer in 2021 ” and below are the key findings from the study-

Eating Habits that changed during COVID-19

  • Over 70% urban Millennials feel lack of energy
  • 49% urban consumers eat late breakfast and 62% eat late dinner due to increased household chore
  • Millennials believe breakfast should be rich in protein and fiber however making nutritious and tasty breakfast takes time


Millennials focusing on improved physical and mental health

  • 71% urban consumers are concerned about stress/anxiety and overall health
  • 89% urban consumers are becoming health conscious and are eating more home cooked food
  • Nearly 60% millennials started yoga practice and walking/running during COVID-19


Changing buying behaviour

  • 53% of urban consumers are ingredient conscious for breakfast cereals
  • For 51% urban millennials, Nutritionist recommendation play an important role during purchase of food items
  • Nearly 90% urban consumers are willing to pay more for healthy alternatives and 53% still shop from offline stores such as shops, grocery stores and supermarkets


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