Govt launches 6 'One District One Product' brands under PMFME scheme

05 January 2022 | News

Six brands namely Amrit Phal, Cori Gold, Kashmiri Mantra, Madhu Mantra, Somdana, and Whole Wheat Cookies of Dilli Bakes have been launched image credit- PIB image credit- PIB

Union Minister for Ministry of Food Processing Industries (MoFPI), Pashupati Kumar Paras and Minister of State, Prahlad Singh Patel and senior officials of NAFED have launched six, One District One Product (ODOP) brands under the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme.

The brand Amrit Phal for amla juice has been exclusively developed under the ODOP concept for Gurugram. While the Cori Gold brand has been developed for coriander powder which is the identified ODOP for Kota, Rajasthan. 

Brand Kashmiri Mantra brings out the essence of spices from Kulgam, Jammu and Kashmir. The Kashmiri Lal Mirch product has been developed under the ODOP component for spices for Jammu and Kashmir. 

Brand Madhu Mantra has been developed under the ODOP concept for honey from Saharanpur, Uttar Pradesh. 

On the other hand, whole wheat cookies is the second product developed under the brand Dilli Bakes. The brand and the product have been developed under the bakery ODOP concept for Delhi; and the brand Somdana has been developed under the ODOP concept of milletsfrom Thane, Maharashtra. The ragi flour is a unique product as it is gluten-free, rich in iron, fibre, and calcium.

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