In line with raising bone-health awareness on the occasion of World Arthritis Day, Mumbai based startup OZiva has launched HerBones. The product features a remarkable array of 100 per cent plant based and vegan ingredients that aim to strengthen bones, support healthier joints and prevent calcium loss in women by maintaining optimum hormonal balance in women. HerBones is targeted towards women aged 25 years and above with potential calcium deficiency.
OZiva HerBones, the plant-based nutritional supplement, provides 420 mg Calcium in elemental form that has three times higher absorption rate as compared to rock and synthetic calcium. It is also fortified with 400 IU of Vitamin D3, 40 mcg Vitamin K2-MK7, 12 mg Vitamin C that is naturally sourced from Lichen, flower oil extract, and Acerola Cherry, respectively. What makes OZiva HerBones even more better is its 100 per cent clean and plant based ingredients unlike other supplements available in the market. It also contains naturally-occurring substances that enhance calcium absorption and bone power. It is packed with essential bone-strengthening elements such as calcium, magnesium, and boron from Lithothamnium Calcareum - a marine algae, which is well-endowed with necessary properties that boost bone structure and function.
Speaking on the novel product launch, Aarti Gill, Co-Founder, OZiva, said. “Our focus has always been on providing innovative plant based nutritional supplements for holistic wellness. Women’s nutrition is an important focus area for us at OZiva. We have heavily invested in marrying customer requirements with R&D solutions to provide clean plant based nutrition.”
HerBones also comprises standardised herbal extracts like Lodh Bark, Ashoka, and Black Cohosh that help in balancing hormones like oestrogen to reduce the risk of osteoporosis in women. With zero added sugar and no artificial sweeteners, it also boasts of zero trans-fat and non GMO properties. Moreover, being soy free, gluten free and lactose free, makes it the perfect supplement for even those women with certain substance intolerances.
The product is priced at Rs 899.