Marico has announced its foray into the Chyawanprash category with the launch of Saffola Arogyam Chyawan Amrut Awaleha. In line with its aim to strengthen its presence in the health and immunity-boosting segment, the company has introduced an enhanced variant of the traditional Chyawanprash.
Saffola Arogyam Chyawan Amrut Awalehais an Ayurvedic Rasayana combining the goodness of traditional Chyawanprash with a proprietary combination of added ingredients that consists of Ayush Kwath herbs, Ashwagandha, Turmeric, Giloy and 50% more Amla.
Speaking on the launch, Sanjay Mishra, Chief Operating Officer – India Sales & Chief Executive Officer – New Business, Marico Limited, Mumbai said, “Amidst the global pandemic, individuals have reset their routine to incorporate a healthier lifestyle that helps boost their immunity. They are increasingly looking for innovative and value-added solutions from trusted brands to support their health needs. Leveraging the expertise of our marquee brand, Saffola which is synonymous with healthy living, we decided to launch Saffola Arogyam Chyawan Amrut Awaleha to support the health and immunity requirements of today. This new offering is made by combining the goodness of traditional Chyawanprash coupled with the added benefits of Ayush Kwath herbs, amla, turmeric, giloy and ashwagandha strengthening it further to provide year-round protection for the whole family.”
Saffola Arogyam Chyawan Amrut Awaleha comes in three SKUs – 500gm for Rs 190, 1kg for Rs 350 and 1.25kg for Rs 450. It is being launched in phases in general trade outlets and will soon be available in modern trade and on the direct-to-consumer channel as well as other leading e-commerce platforms.