Fitday, Hyderabad, a holistic nutraceutical startup, has announced about its plans to set up 50 brick and mortar stores pan India by 2023 with an approximate investment of Rs 600 million. While simultaneously ramping up their online presence, Fitday hopes to be the ultimate solution provider for those seeking a healthy and fulfilling life.
Focusing on the very idea behind Fitday, the founder, Suresh Raju said, “According to reports, the food systems in many countries do not offer adequate nutrient outputs to fulfill health and nutritional needs. Nearly half of the world’s population is malnourished. Apparently, 840 million have insufficient intakes of protein/energy, and more than two billion people consume diets that are less diverse than 30 years ago, leading to deficiencies in micronutrients. Micronutrient malnutrition also referred to as ‘hidden hunger’ now afflicts more than 40% of the world’s population.”
Elaborating on the expansion plans, Suresh Raju said: “Our main focus is to make nutrition an equitable right. What sets Fitday apart is that we have created an ecosystem combining R&D, products and services to ensure health and wellness for all.”
The parent company Genomelabs, focuses mainly on product research, formulation, manufacturing and product sales.
Currently, within its short existence period alone, Fitday hosts over 1,000 nutraceutical and wellness SKUs. Fitday not only showcases products manufactured by Genomelabs but also global brands like Isopure, Nestlé and Optimum Nutrition.
Despite having launched in 2020 during the peak of the Coronavirus pandemic, the Genomelabs products alone on the Fitday platform reported Rs 3 Crore in sales during the last fiscal year.