Mumbai-based Fullife Healthcare has collaborated with Parry Nutraceuticals, a division of Chennai-based EID Parry from the Murugappa Group, to launch premium, plant-based nutritional products in the Indian market.
First on offer will be the USDA organic certified, plant based Vegan B12 under the popular brand name Fast&Up.
Speaking about the tie-up, Varun Khanna, Founder- Fullife Healthcare said, “Through this partnership we aim to address the limitations of a vegetarian/vegan diet and offer innovative nutrition solutions that support an active life. Parry Nutraceuticals is synonymous with quality, and this is a long-term partnership that we hope to build over a profile of multiple products.”
Muthu Murugappan, Head - Strategy & Nutraceuticals, EID Parry, added, “We are very excited to partner with Fast&Up in order to address the consumer need for a scientifically backed high quality Vegan Vitamin B-12 dietary supplement.”