New Delhi-based nutraceutical brand, Sulo Nutrition has launched gummy candies that promote healthy hair growth.
Building on the high nutritional value of the Indian ingredients, the company has launched India’s first amla gummy candy for lustrous locks.
Each gummy contains biotin, amla extracts, zinc, and vitamin B12 that strengthen hair roots and increase cell production. This makes the hair stronger and healthier, reduces hair fall, and promotes hair growth.
The company aims to change the idea of supplement consumption which is mostly looked at as plain-tasting or unpleasant and build products that combine nutrition with flavor and taste.
Sulo plans to launch 7-9 more products like health drinks and soft gels in the next two years. It also aims to establish an e-commerce market along with supermarkets and other offline stores.
The company is also working on an AI-based health app that will analyse the health of its consumers, provide consultation from doctors and nutritionists and advise on the supplement consumption basis their health requirements.