New Delhi-based startup Muscle & Strength India has launched its first store in Guwahati.
The startup is now looking to expand aggressively in North East market and aims to open 20 stores in the next 1 year in the region.
The company is eyeing to launch outlets through franchisee route as it seeks to deepen its presence in India's growing nutritional supplement space.
The expansion plans of Muscle & Strength India also come at a time when there is increased focus on preventive healthcare as the world is grappling with the pandemic.
Muscle and Strength India offers a comprehensive range of genuine high-quality fitness supplement and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements etc manufactured by international fitness brands under a single roof.
It has also recently entered into manufacturing of its private-label product Perfect Series in the sports nutrition category and will widen its portfolio in the near future. The company has already received USFDA registered certification for its private-label product. Muscle and Strength India has also roped in renowned celebrity fitness trainer Mayank Pawar for promotional activities.