Asbah, a brand owned by DCP India Pvt. Ltd, has launched quality “Poha” (rice flakes) that are brittle, crispy, easy to digest and full of nutrients. As per a press release, the latest product is available at retail counters and hypermarkets like V-Mart, Vishal Mega Mart, Home Store and Modern Bazaar. It is also available on e-commerce sites like Amazon, Big Basket, Sangam Direct and Shop Filo. Retailers can directly buy it on B2B portal ‘JustBuyLive.’ It is hygienically packed in 500 gm pouch.
Gaurav Jain, director, DCP India Pvt. Ltd, said, “To meet customers’ expectations, we ensure that quality of the product is never compromised. At Asbah, we believe that there’s no substitute for quality. No matter how great, quality can always be improved. That’s why we are continuously upgrading our technology and processes."
“We are also well known for our social initiative of ‘Women Empowerment.’ Asbah was born out of passion to create a better and a balanced society with focus on Women Empowerment. We ensure that the talented & deserving women around the world who want to excel in the field of education, sports or any other specialised skills are able to fulfil their desire,” Jain added.