Coca-Cola launches new ginger flavour in Australia after some researchers spotted a significant trend in the preference of ginger amongst the market. “Ginger can have warm aromatic notes” said Noemie Livain, Brand Manager at Coca-Cola South Pacific. “The recipe we’ve created is refreshing and intriguing”.
From concept to completion, the new flavour was developed in under six months, including lead-time for product research, testing and creation. “It’s Coca-Cola but there’s something more” said Noemie. “There’s a surprising yet subtle twist of flavour which is perfect for summer.”
More recently, Diet Coke and Coca-Cola Zero Sugar captured the need for reduced sugar options, and Coca-Cola Vanilla added an innovative twist.
It’s now time for a new innovation, according to Marina Rocha, Group Marketing Manager at Coca-Cola South Pacific. “With summer just around the corner, it’s the perfect time to introduce a refreshing and sophisticated new flavour to Coke fans in Australia,” Marina said.
Coca-Cola Ginger is only being released in a limited edition run so Aussies will need to get in quick to grab a bottle before they are gone. The packaging for Coca-Cola Ginger will be distinct, with premium gold used throughout the labels and bottle caps to highlight the exclusivity of the product as well as differentiate it from the core Coke range.