Pernod Ricard India has launched a Spanish wine, Campo Viejo, in the country. Pioneering the richest expression of Tempranillo grapes, it is the leading Rioja brand in the world. Two variants of Campo Viejo - Campo Viejo Tempranillo (an expression of the Rioja Tempranillo) and Campo Viejo Blanco (a blend of Tempranillo and Viura grapes) were launched.
At a function at the Bombay Art Society, Campo Viejo brought alive its deep connection with celebrating the expression, vibrancy and philosophy of Live Uncorked through many forms of art. To further give this philosophy a connection with India, Campo Viejo brought on board Bahaar Dhawan Rohatgi to bring alive the philosophy of Live Uncorked and design the bar as an art piece.
Jagbir Sidhu, vice-president, marketing, Pernod Ricard India stated that the company is proud to present Campo Viejo as the latest addition to their portfolio of wines in India. India is an emerging wine market and there is a huge opportunity to grow. Campo Viejo is the top Rioja wine globally and the number one Rioja wine in the United Kingdom, Canada, Germany, etc.
He also mentioned that in the United Kingdom, it is also the leading Spanish wine. The company wants to make sure that there is a big footprint in India with the right brands, and believe that Campo Viejo will play an important role in this ambition.
Sidhu said that this as an exciting phase for the company, and they are confident that not only will Campo enhance their connection with the fun-loving, experimenting, modern and evolved Indian consumer, but it will also set a new benchmark in the wine category in India.
Speaking on the occasion, Federico Lleonart, global brand ambassador, Campo Viejo, said that Winemaking is truly an art form. Both the artist and the winemaker start with a blank canvas and through extensive craftsmanship, experimentation and dedication, masterpieces are created.
He also mentioned that it was great to see art and winemaking come together, and bringing alive this idea was the best wy to celebrate the start of something new.
The wines will be available across five-star hotels, premium restaurants and liquor stores in Delhi, Mumbai, Bangalore and Kolkata.