Symrise, a global leading supplier in the flavour and fragrance (F&F) industry, inaugurated the Mumbai Creative Centre, a creation and development centre. This demonstrates the company’s commitment to India and the Asia Pacific region, by investing in key high-growth markets, and focus on operational excellence. It complements the company’s existing Chennai Creative Centre and thus its efforts in the Scent and Care segment.
Heinz-Ju¨rgen Bertram, chief executive officer stated that the company We has been a part of India's growth story for over two decades now, and are delighted to strengthen this relationship with the inauguration of the creative centre.
He added that in 2016, Symrise achieved growth of 15 per cent in developing markets. Over the medium term, the company wants to secure a share of sales of over 50 per cent. They are working at full speed on innovation in these markets and developing the infrastructure on a continuous basis.
Achim Daub, president, Symrise Scent and Care segment, and member of the company’s board mentioned that this investment in the new integrated creation and development centre underlines a commitment to high growth markets such as India. Together with the research and development (R&D) testing and production facility in Chennai, they are perfectly equipped to support customers in their ambition to delight the Indian consumer.
Jun Saplad, regional president, Scent and Care, Asia Pacific, Africa, the Middle-East and Turkey, Symrise, highlighted that this investment will allow for even greater collaboration and stronger connectivity with the customers, consumers and partners. It will also allow to co-develop amazing fragrances, oral care flavours and cosmetic ingredients.
The move is critical and strategically placed at a time the Indian economy is entering a productive growth phase, and the consumer story is shaped by ever-evolving needs and experience touch points.
Ramesh Rajagopalan, vice-president, Scent and Care, Symrise India, Sri Lanka and Nepal stated that the new set-up is one among the many steps the organisation is taking to get closer to the customers, with even better turnaround time from creation to contract.