Havmor strategizes brand promotion

29 June 2017 | News | By NFS Correspondent

Havmor Ice Cream has bestowed its creative mandate to Creativeland Asia following a multi-agency pitch. The agency will handle branding and communication duties for Havmor.

VP, Head of Marketing, Havmor Ice Cream, Chaitanya Rele stated that Havmor has been on a fabulous journey of definition and redefinition over the last few years. As the company continues on this path of growth, they are very excited to partner and work with Creativeland Asia. Through a tight pitch process, Creativeland Asia’s out-of -the-box thinking and a genuinely innovative approach to the category really stood out. The company is looking forward to working with the team at Creativeland Asia in creating real and impactful communication that really brings the brand to life.

Founder and Creative Chairman, Creativeland Asia, Sajan Raj Kurup commented that Havmor is amongst the fastest growing ice cream brands in the country. They are in a unique position as the only non-dairy player in India making 100 per cent real milk ice cream.

Creativeland Asia will leverage this positioning and design a communication strategy for the brand that breaks through the clutter.

Kurup also stated that there is no doubt that immense competition in this category exists, but the team wants to stand out. Creativeland Asia had a clear vision for Havmor when they presented their ideas during the pitch phase. They have ambitious plans for the market and the category and the company is sure that together, they will be able to achieve what they have planned.

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