Namboothiri Agro Foods India Pvt. Ltd, Kerala-based Food Products Company is scaling up its business in pan-India and is targeting to have a turnover of Rs 500 crore in two years.
This was the first company to launch packed pickles fifty years ago and recently Namboothiris has been acquired by Nambeesans Group, which has interests in restaurant and catering and real estate.
The company will launch a range of fifty products in its food products segment including jams, curry powders, and pickles and will expand its product range to seventy and move into other states next year.
Namboothiris has entered into an agreement with Chennai-based Pay Agri Innovation, an agro fin tech company, for the procurement of pesticide-free products from more than 60000 farmers in Tami Nadu, directly by eliminating middlemen.
The company has come out with innovative products and packages and is introducing pickles packed in traditional ceramic jar for the first time in the industry. The company has avoided plastic pouches and are using glass bottles and tins for packing products. Passion fruit and Alphonso mango jam, Ramanad chilli powder are some of the innovative products.