17 July 2017 | News | By NFS Correspondent
To strengthen its position as a leading food company in India, Britannia is exploring profitable growth opportunities, especially in the bakery segment.
The company’s major focus is going forward by entering into adjacent food categories and is actively working on realizing untapped opportunities in the bakery business as well as in the adjacent macro snacking space.
Britannia will continue to scout for many such profitable growth opportunities to ensure that it stays ahead of the market while transforming itself into a total foods company.
Last year, Britannia, whose main business segments are bakery and dairy, had entered into a joint venture (JV) agreement with Greece’s Chipita S. A for manufacture and sale of ready-to-eat filled croissants.
At the moment the JV development is on the way. The company also expects to use its newly-launched research & development (R&D) centre at Bidadi near Bengaluru for launch of new products.
To escalate its international business, Britannia is also evaluating entry through local manufacturing, wherever feasible, in high potential markets which are currently not accessible through exports routes due to high trade barriers.
Britannia is present in more than 70 countries, its key geographies being West Asia, Africa, Americas, Asia Pacific and SAARC.