Yakult Danone plans India expansion

21 July 2017 | News | By NFS Correspondent

Yakult Danone India is planning to increase manufacturing capacity at its Sonepat facility to meet the rising demands for its probiotic drinks.

The facility currently produces 200,000 65ml bottles of the probiotic drink daily, and plans are underway to raise this to 300,000 bottles a day.

Yakult Danone India MD Minoru Shimada said that although over 35 million bottles of Yakult were consumed globally, India had initially proven to be a challenging market because of limited awareness about the benefits of probiotics.

Shimada also said that fresh capital would help the firm meet the growing demand from Indian consumers, and strengthen its presence in new and existing cities.

Apart from greater manufacturing capacity, the company also plans to heighten its presence in the country by going beyond its top metro markets and into its second and third tier cities.

At present, Yakult Danone India’s products are available via retail and home delivery, and company wants to expand its retails presence in the near future.


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