The Kraft Heinz Company has recently unveiled a tastier and more delicious, protein-rich Complan (the New Best Ever Complan) and a new brand philosophy.
In direction of its stated mission (to be the best food company growing a better world), the Kraft Heinz Company decided to go for a complete brand makeover by making the product significantly better on the top two consumer drivers of the milk food drink (MFD) category – taste and nutrition.
While the significant improvement in the New Best Ever Complan’s taste has been confirmed by blind testing across India, the product has a significantly high quantity of the best-quality protein.
And to further enhance the product, it is now also clinically proven to give twice the growth.
The recipe is enriched with 34 pro-immunity nutrients like iron and calcium, and one glass of Complan in milk has protein equivalent to two glasses of milk.
The brand has always stood for better height for kids. With this relaunch, it strengthens its proposition with not just focusing on being tall, but also on standing tall, a new idea of success that is unselfish, success that is inclusive and takes others along – no longer a zero-sum game.