Nuffoods Spectrum India

Drums Food International to head down South

05 September 2017 | News | By NFS Correspondent

Drums Food International, which launched its Greek yoghurt brand Epigamia in 2015, is looking to set up a new production facility in South India to help scale up the brand.

 

The company is scouting for a location to set up a production facility in the South. The location has not yet been finalized. Most probably, the company would look up for either Karnataka or Andhra Pradesh.

 

Currently, the company directly distributes to the top five cities which include Mumbai, Bengaluru, Chennai, Hyderabad and the Delhi-NCR region. Demand from premium retailers and distributors are coming in several other ancillary cities also, such as Pune, Chandigarh and Ahmedabad.

 

Epigamia is currently available in over 4,500 retail outlets, which include modern format stores and general stores, besides being sold through the institutional channel. The company aims to expand its distribution to about 55,000 retail outlets in the next three years.

 

The company, which is backed by a clutch of investors, has so far raised about ₹155 crore.

 

Besides introducing new flavours, the company will use these funds to strengthen its research and development and supply chain.

 

Recently, it also launched Epigamia snack packs, targeted at the out-of-home consumption segment.

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