Nuffoods Spectrum India

Manpasand and Parle G collaborate for a new venture

05 September 2017 | News | By NFS Correspondent

Parle Products, and, India’s fruit juice manufacturing company, Manpasand Beverages have collaborated for an exclusive tie-up. A very unique partnership wherein the beverage giant and manufacturer of famous selling biscuit brand, ‘Parle G,’ will work together to cater growing demands of Indian consumers.

 

Parle Products is known for its quality, nutrition and superior taste. With an array of brands in the biscuit, snacks, and confectionary segments, Parle has widespread market in India, covering rural areas as well and has international reach with over 75 countries in the world.

 

Under this tie-up, Manpasand Beverages will have access to 4.5 million outlets pan-India for its flagship brand ‘Mango Sip’. In this association, both companies will cross-promote their brands and aim to achieve a significant market share in snacks & biscuits and the beverage industry.

 

Already underway in eastern part of India where 2 lakh outlets of Parle Products have been roped in by Manpasand Beverages. The beverage major has introduced a new packaging for Mango Sip, ‘Mango Sip Gold’, for this partnership. Under this, Parle biscuit packs and Parle’s Wafers will be offered along with Mango Sip’s various SKUs.

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