India is one of the IT capitals in the world and to enhance innovative sales and logistics for its global operations Snack-food major Mondelez International has set up its largest systems hub in Mumbai, India. The Mumbai centre, along with two similar facilities in Costa Rica and Bratislava, would build and deliver information systems and business processes for the company that makes Cadbury Dairy Milk and Oreo.
This is Mondelez’s third large investment in the country which will cater to its global needs across businesses. The first major project was a $190 million (about Rs 1,270 crore) investment in a Greenfield plant in Andhra Pradesh, and it began operations last year.
As a part of the Mondelez’s plan to invest $65 million to develop nine global RDQ locations over the next two years, it will also invest $15 million (about Rs 100 crore) to set up a global research, development and quality hub for chocolates on the outskirts of Mumbai. The Mumbai centre has hired engineers and other specialists to work on global projects, build new business capabilities, and support on-going services ensuring zero business disruptions across countries.
Some innovations that the Indian centre has already undertaken are online order delivery and tracking system in Vietnam, real-time sales analytics in the AMEA region, and an asset tracking mechanism for visi-coolers in India. For the $26 billion Mondelez, the Indian business accounts for less than a billion dollar by revenue, but has been one of its fastest growing markets globally.
The market share of flagship brand Cadbury Dairy Milk in India is the highest for Mondelez globally, and the US-based firm has also been using the country to develop its low-cost distribution model.