The iconic FMCG Company Hamdard’s flagship brand RoohAfza strikes a nutritious partnership with Barista Coffee Company.
Hamdard has launched two exciting cold beverages, RoohAfza Shakerato and Masaaala RoohAfza recently. This move comes post the launch of the ready-to-drink RoohAfza Fusion and the media campaign Greed is Good, in a bid to connect with the youth of the country.
The two new beverages offer a completely new consumer experience; creating a surprising, unexpected twist. While RoohAfza Shakerato offers a mix of RoohAfza with a Barista espresso shot and ice to give a nerve tingling experience; Masaaala RoohAfza has the favourite RoohAfza shaken and stirred with soda, shikanji masala with mint and ice to bring a tangy twist. Both the beverages will be available at 100 Barista outlets across India.
Hamdard also has plans on introducing hot drink combinations for the oncoming winter season. Currently, Hamdard is undergoing a transformation by maintaining a standard move towards natural, herbal products in the consumer space.