Teesta River enters premium tea segment

01 January 2018 | News | By NFS Correspondent

Bangalore based start-up Teesta River Tea has launched its array of tea products online. Teesta Beverages has positioned teas in each key segment. Teesta High Range Tips is a heady blend of super fine Darjeeling and Nepal Himalayan teas with a strong Darjeeling flavour. Teesta Premium CTC teas, a blend of Assam classic teas with Dooars, provide tasty and strong teas to start a refreshing day.

 

The brand has launched its product range in Amazon and plans to sell across selected super markets and stores in Southern India. The move comes at a time when India’s tea market is estimated to be over 15,000 crores with a penetration of more than 90 percent in the domestic market.

 

The Teesta River Tea Company has been promoted by Mr. Neeraj Verma, an ex-Hindustan Unilever (HUL) hand with vast experience in the tea industry and Unilever Marketing and Mr. Raghvendra Rao, a Chartered Accountant by profession.

 

Besides loose teas in packets the company has introduced Lounge Tea brand in Silken Pyramid tea bags which not only allows consumers to see the fruits and flowers along with teas but enables quick infusion.

 

The company uses only natural fruits and flavours. The passion behind Teesta products can be traced back to the owners who believe that tea is the best beverage on the planet. Teesta’s promoters are experienced leaders in the food and beverage industry and hope to see the brand make it big both online and offline in domestic and International markets.

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