Health foods startup True Elements, owned by Pune-based HW Wellness Solutions Pvt. Ltd, has raised Rs 5 crore ($788,500) in a pre-Series A funding round led by the Kolkata based RP-Sanjiv Goenka Group. Its existing investors and a few new investors also participated in this round.
True Elements offers a range of snacks and natural supplements through its website and other online marketplaces. The company will use the fresh funds for product development, marketing and go-to-market initiatives.
The company also operates a wellness solutions portal under the brand name HealthyWorld.in, which offers health advisory content besides marketing and selling health and wellness products and services on the platform.
The company was founded by Puru Gupta and Sreejith Moolayil in 2014. After a year, the company had raised angel investment of $200,000 (about Rs 1.23 crore) from a group of investors.