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Hershey, emoji sign licensing agreement

01 July 2019 | News

The Hershey's Milk Chocolate Emoji Bar will feature 25 different images on each chocolate piece. Select images featured include the excited heart eyes face, thumbs up, kissing lips, wink, sunglasses smile heart and more.

image credit- today.com

image credit- today.com

The emoji company has entered into a licensing agreement with The Hershey Company with regard to emoji company's registered emoji trademark. The agreement covers the Hershey's brand launch of  a limited edition Hershey's Milk Chocolate Emoji Bar this summer. 

The product will be available nationwide throughout summer 2019.

The Hershey's Milk Chocolate Emoji Bar will feature 25 different images on each chocolate piece. Select images featured include the excited heart eyes face, thumbs up, kissing lips, wink, sunglasses smile heart and more.

"We are delighted about this licensing agreement with The Hershey Company," says Marco Hüsges, CEO and Founder of the emoji company. "We are proud to add this chocolate agreement between Hershey and the emoji brand!" Hüsges adds further.

This agreement once again underscores the importance and the prominence of the emoji brand in the market where it is inevitable to catch consumer awareness and which is why the emoji brand is so globally successful.

emoji is a registered trademark of the emoji company GmbH. 

The emoji company is the owner of the registered emoji trademark in more than 130 countries around the globe. Altogether the emoji company owns more than 1,000 trademarks and has created more than 17,000 emoji brand icons protected under copyright laws and available for licensing and merchandising, promotions and marketing activities. The emoji company works with over 750 renowned global partners including Sony Pictures Animation, Ferrero, Walmart, Nikon, Nestle Waters, Burger King, Miss Sixty, Ravensburger amongst many others.

The emoji brand is one of the industries most influential lifestyle brands and is ranked on Position No. 71 of the Top 150 Global Licensors.

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