23 August 2019 | News
To advance personalized nutrition to meet growing consumer demand
Nestlé Health Science (NHSc) a globally recognized leader in the field of nutritional science, is expanding into personalized nutrition with the acquisition of Persona, a leading personalized vitamin business founded in 2017. Persona will operate under NHSc’s USA-based Atrium Professional Brands.
Persona’s science-based proprietary technology takes into account specific factors in a consumer’s lifestyle, history and individual needs to develop a customized nutritional assessment.
Persona’s algorithm is based on thousands of research studies and the expertise of the company’s Medical Advisory Board. The individualized assessments meet consumers’ desires to find the right nutritional supplements for their unique needs, and eventually will further support the healthcare professionals in Atrium Professional Brands’ longstanding network with their recommendations to their patients and consumers.
The personalized vitamin and supplement services are available to consumers in the United States through www.personanutrition.com. NHSc plans to expand into further geographic areas in the future.
“Persona’s expertise in personalized nutrition brings a new dimension to the growing Nestlé Health Science portfolio,” said Greg Behar, CEO of Nestlé Health Science. “There’s increasing interest in personalization among consumers and with this acquisition, we will bring together the technology of Persona and the trusted Atrium Professional Brands’ vitamins and supplements.”