06 November 2019 | News
The partnership with Snack Pack is the brand's first co-branded partnership
Snack Pack, a brand of Conagra Brands has announced its partnership with Fanta, a product of The Coca-Cola Company on debut of three new flavored gels.
With the arrival of new Snack Pack Fanta Gels, consumers can enjoy these two beloved tastes together in three bold fruit flavors – orange, grape and pineapple.
Audrey Ingersoll, brand director for Snack Pack said, “We're thrilled to be teaming with Fanta on the launch of Snack Pack Fanta Gels. Each cup is bursting with delicious fruit flavor. Whether you're a lover of Snack Pack, Fanta, or both, we think you'll find a reason to enjoy our new offerings. They're the perfect go-anywhere treat."
The introduction of Snack Pack Fanta gels is the latest in a series of innovations on the Snack Pack brand. The partnership with Snack Pack is the brand's first co-branded partnership.
Tutul Rahman, Fanta Brand Director, The Coca-Cola Company said, "Fanta is known for extraordinary flavors and Orange, Pineapple and Grape are some of our most loved. Bringing them to a new category in Snack Pack Gels, made all the sense in the world. We worked with the team to make sure that our iconic flavors came through and we have no doubt that Fanta Snack Pack Gels will definitely be a thing."
Members of the Snack Pack and Fanta teams worked closely together, testing several recipes to develop a product that delivers authentic Fanta taste.
John Larson, Global Food Licensing Manager for The Coca-Cola Company said, "We're excited to introduce Snack Pack Fanta Gels to flavor fans and consumers, bringing the fantastic flavors of Fanta to this new category.”
Snack Pack Fanta Gels will arrive on shelves in late November and be available at grocery stores and retailers nationwide.