10 December 2019 | News
To support the ever-increasing Asian consumer market and demand for plant-based proteins
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Cargill is launching RadipureTM, a pea protein developed and manufactured in Asia, to support the ever-increasing Asian consumer market and demand for plant-based proteins.
Radipure™ pea protein offers the solubility and flavor profile that customers need for food application development. Radipure™ pea protein also has label-friendly, low allergenic, and non-GMO features. It is a highly versatile ingredient that can be used in dairy, ready-to-drink beverages, bakery, and meat alternatives.
Using Cargill’s proprietary technology along with its food ingredients expertise, Radipure™ pea protein was developed to enhance our diverse portfolio of high-quality ingredients already available to the Asia market. We partner with our customers to create and reformulate products to meet changing consumer trends.
“More consumers are seeking the benefits of a high-protein diet. We are on the forefront of this trend and innovation with our latest offering, Radipure™ pea protein. It augments our ability to work with Asia customers to develop winning products in increasingly important market segments,” commented Franck Monmont, managing director, Cargill Starches, Sweeteners & Texturizers Asia.
Consumer incomes have risen in Asia and the appetite for protein has grown. Consumer interest in alternative proteins has seen especially strong growth, driven by Asia’s large vegetarian population and increased consumer health and environment interests. As a result, the market for plant-based proteins in Asia has grown at a 27 percent compound annual growth rate (CAGR) over the last five years.
“We are only at the beginning of a long-term trend. We are committed to providing our Asia customers with a solution that helps them capture and grow in this newly created market space while enhancing our diverse portfolio of high-quality ingredients,” added Jerry Liu, president of Cargill China and managing director, Cargill Starches, Sweeteners & Texturizers, China.
Radipure™ pea protein broadens Cargill’s portfolio of plant-based proteins available in the Asia market, which include GluVital™ vital wheat gluten and soy protein, to meet our customers’ dietary preferences.