Nuffoods Spectrum India

Mother's Recipe introduces new range of products

20 December 2019 | News

They are packed in the all-new easy to pour spout pack

Mother's Recipe has introduced a range of street-styled authentic chaat chutneys in new spout pack. Manufactured in it’s plant in Pune, these chutneys are available in 5 variants like Delhi Chat Chutney, Bhelpuri Chutney, Red Chilli Garlic Chutney, Samosa Chutney, and Tamarind Date Chutney.

They are packed in the all-new easy to pour spout pack. 

Commenting on the new range of chutneys, Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods Pvt Ltd said, “Mother’s Recipe is committed to delivering products, which satisfy palates and are appropriate for the Indian consumer. Our home-style range of chutneys is the result of extensive research and consumer insight which are made from fresh ingredients to deliver the authentic taste of home-cooked food. We have consciously introduced these delicious chutneys in a more convenient and easy to pour spout pack to inculcate the habit of eating good and quality food at home. With the launch of so many chutney variants, everyone can enjoy their favourite street food and snacks anytime.”

The products are available in all hypermarkets, exclusive Mother’s Recipe outlets and local retail stores across Delhi-NCR, Bangalore, Mumbai, Pune, Ahmedabad and on e-commerce portals like Bigbasket.

“Chutney’s, sauces and pastes as a category in India have witnessed consistent growth over the past few years. According to the report by World Food India this category has maintained the momentum with double-digit growth during the period 2016-21. This growth can be attributed to employee affluence and growing millennial customers along with a rise in working women's population. The demands of the FMCG segment are evolving everyday and consumers are seeking convenience, hygiene, authenticity and better-packaged products. As a result, we need to continuously innovate in line with the growing consumer expectations while providing our customers with only the best quality & tastiest of products, go ahead and try one chutney”, Sanjana concluded.

Mother’s Recipe products are category leaders in Pickles and Paste categories and market shares vary from 25% to 40%.  

 

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