FMCG player, the Bonn Group of Industries has expanded their biscuit portfolio. Under their Americana range, they have unveiled cracker biscuits in three flavors – Mexican Veggie Cracker, Multigrain Cracker and Cheese Cracker — in the states of Haryana, Punjab and Delhi NCR.
Amrinder Singh, Director, Bonn Group of Industries said, “The addition of three popular flavors to our product portfolio is one more step in the direction of increasing our sales revenue to INR 1000 crore by 2021. It will also help us gain increased penetration in the high biscuit consuming states of Punjab, Haryana & Delhi NCR. Biscuits are the second of our core business products which we intend to incrementally expand with greater value-for-money and innovative output. This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable in the long run.”
Unlike bread and other bakery products, biscuits in India, are popular both in urban and rural demographics with proportions of those consuming them going up to 94% and 83% respectively.
Increasing disposable income, changing lifestyle, growth in organized retail and increasing consumption of processed and packaged food are the main drivers of the industry.
The FMCG sector as a whole is the fourth largest sector in the Indian economy and provides employment to around 3 million people accounting for approximately 5% of the total factory employment in India.