KRBL Limited, India’s largest branded rice company has announced their association with Zomato and Swiggy to introduce INDIA GATE BASMATI RICE on the country's leading food delivery platforms. This service will be available on Zomato in 34 cities across 11 states-West Bengal (Kolkata, Durgapur, Siliguri), Orissa (Bhubaneshwar, Cuttack, Rourkela, Sambhalpur), Tripura (Agartala), Andhra Pradesh (Vijayawada, Nellore, Nizamabad), Jharkhand (Ranchi, Jamshedpur, Dhanbad), Bihar (Bhagalpur, Gaya), Chattisgarh (Raipur), Karnataka (Bangalore, Bellary, Mysore, Hubli, Bijapur, Bidar, Davanagere), Madhya Pradesh (Gwalior, Mandsaur,Neemuch, Indore), Gujarat (Surat), Maharashtra (Kolhapur, Pune, Nashik, Latur, Ichalkaranji).
On Swiggy, this service will be available in Bangalore, Mumbai, Delhi & Gurgaon and will be extending to more cities as well.
Through this collaboration, India Gate Basmati Rice aims to provide all top selling packs to consumers without having them to step out of their home. The customers can choose any of the packs visible in the app as per availability.
Commenting on the association, Ayush Gupta, heading the domestic marketing of KRBL Limited, elaborated, “During this pandemic situation which has taken most of the countries across the world Off-guard, we are making sure to be available as an essential grain to tens of thousands of our customers across the nation through all channels possible. It is our duty to provide best quality and hygienic products in controlled environment to each and every person while respecting their need for safety in a lockdown state. Our association with Swiggy and Zomato is further going to strengthen this promise and give assurance and ease to everyone who wants their product to be delivered safely at their doorstep.”
Mohit Sardana, COO-Food Delivery, Zomato said, “We are focused on making sure everyone has access to essential products from the comfort of their homes. We are glad to partner with KRBL and make India Gate Basmati Rice available online on Zomato Market across 34 cities in India. Rice is one of the key staples in India and our wide delivery network will ensure our users don’t have to wait more than 60 mins for it.”
Speaking on the collaboration, Paul Varghese, VP, Supply-Swiggy, said, “Swiggy is committed to accelerate its existing services to serve the citizens of our country in every way possible. Rice is the most basic grain in every household in India and is constantly in demand. We are happy to partner with KRBL to make this essential grain easily accessible to our customers. While KRBL team is persistently working to maintain the supply of essentials for its customers, Swiggy will maximise on its efforts to aid the last mile deliveries to ensure the product reaches the consumers quickly and in a safe manner.”