With the world facing an economic slowdown, corporates have a critical role to play, not only by addressing key societal needs, but also by becoming a key contributor in taking care of their local community. Today, as we continue our fight against the Covid-19 pandemic, a bigger problem of hunger is affecting millions across the country.
Since lockdown, KRBL Ltd a century old company and owners of India’s top rice brand India Gate Basmati Rice have been addressing this issue of hunger serving millions across India.
India Gate Basmati Rice, flagship brand by KRBL – the world’s largest rice millers, recently launched #UmeedHainHum initiative, aimed at resolving the huge but important task of providing basic meals for all the needy and under-privileged across the country.
So far, the brand has reached out in 140+ cities, feeding more than 15 million meals in the past three months, making it one of the largest and most impactful food donation drives in the country.
Speaking on the campaign, Business Head – India Gate Basmati Rice – Mr. Ayush Gupta said, “These are difficult times for everyone and as one of the biggest and oldest brand of India, it is our responsibility to give back to the society who have trusted in our products for more than a century and especially to show our support to people in need. This initiative is our thoughtful effort to help people of India and take care of them. We take immense pride in this initiative and believe that through our actions, we deeply associate ourselves with the old Indian values of sharing and caring. Even going forward we strive to serve India as India Ki Puraani Aadat.”