COVID-19 has set in motion a new way of life. Masks and protective gear have become necessities, and businesses in the pandemic world have to find innovative ways to address key concerns regarding safety and hygiene of their products and services.
In response to the changing world order, Nandu’s, India’s fastest growing meat retail brand has launched Bring Your Own Box, an initiative that enlists the cooperation of its customers to ensure individual and public safety. The campaign, kick-started across 40+ stores of Nandu’s in Bengaluru, highlights simple yet effective ways in which we can help contain the spread of COVID-19.
With customer focus at its core, Nandu’s has always focused on maintaining the highest standards of quality and hygiene. Bring Your Own Box is a proactive step in collaborating with customers to build trust and confidence, as we navigate these uncertain times.
Commenting on the new initiative, Vinay Gopinath, COO, Nandu’s said, “We all have a part to play in ensuring each other’s safety while supporting the authorities in this fight against the pandemic. While food safety has always been of the utmost importance to our business, COVID-19 has made us explore all plausible ways in which we can protect ourselves and avoid any instances of transmission. The Bring Your Own Box campaign has been initiated across all our stores in the city to encourage customers to carry their own bags and boxes when they shop. The idea is to promote greater accountability towards individual and community health.”
Thanks to the company’s fully integrated back-end operations – that includes ownership of the hatcheries, feed mills, breeding farms, processing centre, food factory, cold chain infrastructure and retail stores – Nandu’s has been quick to adapt to the pandemic realities.
The omni-channel brand witnessed a remarkable surge in sales during the lockdown period, despite operating only 60% of their stores initially and later sequentially opened up all their stores. This has helped ensure business continuity for farmers as well as continued supply of fresh products for customers.
“Food safety means different things to different people,” noted Vinay. “At Nandu’s, we are working extremely hard not just to follow all the new food safety laws and guidelines, but also to ensure that our customers have a safe and stress-free shopping experience with us. During the lockdown, we were the only meat retail brand providing customers with essential goods, both online as well as through our stores across the city. We are committed to provide our customers with an uninterrupted supply of quality meat and meat products. Together we can get through this crisis.”