Mondelez India steps into cakes category

03 July 2020 | News

The launch of Cadbury Chocobakes Choc Layered Cakes will be supported by a 360-degree communication campaign Image credit- mondelez Image credit- mondelez

Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of Cadbury Chocobakes Choc Layered Cakes. This is the company’s second launch under the Chocobakery sub-category, in less than a year, after the successful launch of Cadbury Chocobakes Choco-filled Cookies.

With this launch, the company is bringing together power of their global baking expertise and the much-loved chocolatey Cadbury taste. Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020.

With a vision specific to the category, Mondelez India aims to ‘introduce delicious, consumer-relevant products’ aligned to the daily consumption occasions by not only providing newer eat experiences, but also empowering consumers to snack right.

After the successful launch of Cadbury Chocobakes Choc-filled Cookies, the launch of Cadbury Chocobakes Choc Layered Cakes is a concerted effort towards solidifying the company's resilient grip in the Chocobakery sub-category of the Indian market, at the back of its consistent innovative drive and marketing excellence.

The launch of Cadbury Chocobakes Choc Layered Cakes will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation. Cadbury Chocobakes Choc Layered Cakes is priced at just Rs. 10 for a single pack (21 gms) and Rs. 60 for a pack of six (126 gms) and is all set to make its grand online debut, through an exclusive preview.

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