Mumbai based NOTO, a healthy ice cream brand, has raised funding in a pre-seed funding round led by WEH Ventures. The company's existing investor Lead Angels also participated in this round.
The company plans to strengthen its current base by launching more flavours and aims to take the product to other cities in the country. Launched in May 2019, NOTO was born with the aim of revolutionising the way people consume ice creams and sweets in our country.
The company currently has eight flavours and each of them are available in 125ml tubs, free from any kind of preservatives, artificial sweeteners or colours. While there are a lot of healthier alternatives in the snacking & beverage space, no one has yet taken the mantle to make desserts healthier.