Entrusting its consumers with the quality and safety aspects of packaged foods, Mother Dairy, India’s leading milk and milk products major, has announced the introduction of a new campaign - #PaneerPackedHaiTohSafeHai.
The new campaign is focused towards encouraging consumers to opt for packaged paneer over some loose paneer options given the latter’s uncertainty. The month-long campaign, kick-started from August 31, 2020, will be showcased over the digital and radio mediums, including the Brand’s social media pages.
Talking about the initiative, Sanjay Sharma, Business Head – Dairy Products, Mother Dairy, said, “Given the prevailing dynamic situation, food safety and hygiene is of utmost importance. Paneer has a long association with Indian cuisine and is well regarded for its nutritive values. However, good nutrition is a parallel outcome when food safety and hygienic manufacturing practices are taken into consideration. Amid the current situation, preference for packaged food has seen significant growth and as one of the leading players of the category, we realised that there is a need to create awareness for consuming packaged paneer which is safe and hygienic.”