To enable last mile doorstep delivery in rural India and encourage e-entrepreneurship, PepsiCo India has announced its partnership with Common Service Centres (CSC), under the Ministry of Electronics and Information Technology (MeitY), Government of India, to list its products on Grameen e-store platform.
As a part of the partnership, PepsiCo India’s snacking brands like Lay’s, Kurkure and Uncle Chipps will be listed on the CSC Grameen eStore and made available in the hinterlands through aspirational Village Level Entrepreneurs (VLEs). Starting with a pilot in Sultanpur District, Uttar Pradesh,PepsiCo India’s products will initially be listed on Grameen eStore with 264 VLEs stores.
Speaking on the initiative, Aditya Sinha Senior Director & Head Sales, PepsiCo India said,“CSC is one of the pioneer projects of the Government of India, which has been instrumental in driving digital inclusion in rural and remote locations. It has not only offered ease of access to citizens but also economically empowered rural entrepreneurs. At PepsiCo India, we have been working to enhance the last mile connectivity in rural communities and our partnership with the CSC Grameen eStore will further boost our efforts to deliver consumers’ favourite snacks at their doorstep.”