Nutrafy and Wolfson Brands sign $5M deal for wellness products

11 September 2020 | News

This partnership will see Nutrafy pave the way in India for Wolfson’s Globally acclaimed & top selling health, sports nutrition and beauty brands Image credit- shutterstock.com Image credit- shutterstock.com

Wolfson Brands, global leaders in health and fitness supplements, has invested an undisclosed amount in Gurugram based Nutrafy India to grow footprint in the Indian subcontinent.

This partnership will see Nutrafy pave the way in India for Wolfson’s Globally acclaimed & top selling health, sports nutrition and beauty brands. The strategic investment/deal between Wolfson Brands & Nutrafy. is estimated over $5 million.

Wolfson Brands has been working with a mission to introduce ‘brands that inspire change’ since 2005. The journey has seen the company expand internationally with offices in the UK, Germany and the US and a brand umbrella of over 40 pioneering products.

Stewart Lochrie, CEO of Wolfson Brands comments ‘’As a challenger our aim has always been to positively disrupt the wellness, sports nutrition and health market we see today. Over the last 15 years we have worked alongside leading nutritionists and formulators to launch forward thinking products that are recognised for results.’’

’’India is a very exciting market & interestingly there is a large gap there for quality, high performance and trusted Sports Nutrition, Health and Beauty brands.  We are delighted to introduce our award-winning brands to the market through Nutrafy’’.

Nutrafy will have the exclusive rights for the distribution and e-commerce growth strategy, launch campaigns, affiliate marketing and working with local agencies across social and media campaigns in India.

Tarang Bhargava, Founder Nutrafy, comments,‘’Wolfson Brands are a leading player in the Sports Nutrition and Health field Globally, their commitment to launch scientifically backed products will fill a void of trustable & reliable brands in the segment in the Indian market’’.

Over the coming months Wolfson’s globally acclaimed brands including CrazyBulk, Battle Ready Fuel and PhenQ are expected to announce their launch in India.

Tarang further adds ‘’We are very excited to launch Wolfson Brands under Nutrafy. Exicting times ahead.”

Most recently Wolfson Brands launched Battle-Ready Fuel – the multi-award-winning mind, body and nutrition brand founded by SAS Who Dares Wins Stars Foxy and Ollie Ollerton which carries a 360-degree approach to fitness and health.

Nutrafy was founded by serial entrepreneur and Investor Tarang Bhargava of India’s leading award-winning affiliate network vCommission which he founded in 2008.

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