Nilon’s, one of India’s biggest processed foods brands, has made a stir recently on social media by asking its fans to chant ‘Achaar’ the longest they can and Lip Sync to the Achaar Rap Anthem. This was a part of the campaign #AchaarWithVichaar, through which the brand aimed to bring back consideration for the healthy pickle in the minds of the millennials.
Nilon’s has encouraged people to take up different activities such as yoga, weight lifting, dancing and more, from the comfort of their homes. While indulging in these activities, the brand also encouraged people to also indulge in the Nilon’s achaar. Together, this would contribute to each person’s health as Nilon’s Achaar comes with many health benefits given that pickles are a rich source of vitamins, minerals and antioxidants.
Some of the most achaari content creators from the spheres of health, fitness and lifestyle along with fans of Nilon’s have come together to chant the longest Achaaaaar and adopt a healthier lifestyle with the brand.
As a part of the #AchaarWithVichaar campaign which reached 3.7 Crore people across social platforms, Nilon’s launched its products on Amazon which includes their wide range of pickles - Rajasthani Mix Pickle, Rajasthani Mango Pickle, Rajasthani Green Chilli Pickle, Garlic Pickle, Stuffed Red Chili Pickle, Lemon Pickle and many more.