Ahmedabad based Adani Wilmar, which sells a range of edible oils and food products under the Fortune brand, has recently launched ready-to-cook Soya Chunkies. This is its second product in the ready-to-cook category after Khichdi.
5-minute Soya Chunkies has been launched in three exciting flavors, viz. Mexican Salsa, Chinese Manchurian, and African Peri Peri. Soya Chunkies contains 10 times more protein than milk. The ready-to-cook Soya Chunkies, comes with a convenient masala mix sachet and can be cooked in just five minutes.
The Soya Chunkies are targeted at children, young professionals and working women who seek both health and taste at an affordable price without investing too much time in cooking. It is a convenient extension of its popular Soya chunks, with the added convenience of, No Soaking, No rinsing, and No Squeezing. One portion of 58.5 grams is wholesome and can cater to a child’s nutrition. It is easily cooked in 5 minutes in a pressure cooker with the addition of 250 ml water.
The Fortune Soya Chunkies will be launched in West Bengal initially, and other markets subsequently. Adani Wilmar has roped in former Indian cricket captain and BCCI President Sourav Ganguly as the brand ambassador for Fortune Soya Chunkies. A TV commercial of Fortune Soya Chunkies is in the making and will be aired soon.