Driven by a mission to serve a variety of snacks, authentic Indian foods and groceries to the discernible consumers who look for taste, quality and hygiene, Mumbai based startup Ripefeast Food Suppliers has recently launched Khaaugully - an e-commerce platform.
The online store has a rich array of over 2,500 items including sweets, dry fruits, chocolates, bakery products and namkeen among other things to pamper the gastronomical pleasures of the consumers who insist on healthy eating habits.
Food business over the years has become extremely volatile and competitive with many international groups and foreign-funded players vying for a decent market share. Khaagugully, interestingly, is coming into the market at a time when the COVID-19 pandemic has slowed down the world economy. The timing of the launch, however, should be seen as Khaaugully’s smart marketing strategy of turning a crisis into an opportunity.
The launch of Khaaugully, committed to providing a value-based shopping experience across India, also coincides with the country’s festival season.
Several surveys predict half the festival sales this year to happen online. That would be a massive jump compared to the less than 30 per cent share of online business during last year’s festival season.