Nuffoods Spectrum India

Tata re-launches Tetley green tea

27 January 2014 | News | By Bureau Report

Tata Global Beverages’ iconic global tea brand Tetley which is sold over 40 countries internationally, re-launched Tetley green tea in the Indian markets. Available in 6 unique flavours, ‘Tetley green tea’ urges wellness and fitness seeking consumers to vow to cleanse from within, with the debut of Tetley’s refreshing ‘Inside walaah Snaan’ campaign. Announcing the quintessential and Bollywood star Kareena Kapoor as Tetley’s brand ambassador, a new TV commercial featuring the actress was launched too. The ‘Inside walaah Snaan’ mantra has been designed to inspire the consumers to wash out the toxins with Tetley green tea every day.

Speaking about the development of Tetley, Vikram Grover, Vice-President, Marketing, India and South Asia, Tata Global Beverages said “Tetley over the years has delighted consumers worldwide and has become an integral part of their life. From our study, a lot of Indian consumers are pursuing towards a healthy lifestyle and are opting for healthier and wellness products into their daily diet regime. Also the study revealed that green tea plays an important role, be it at home, workplace or even when they are travelling. Tetley has kept pace with today’s lifestyle, understood the Indian palate and offers distinct 6 flavours in the green tea portfolio.”

Further he added, “To add more excitement and to promote the benefits and wellness of our green tea brand ‘Tetley’, we are proud to unveil a powerful campaign ‘Inside walaah Snaan’ that features an inspirational icon, Kareena Kapoor. She is celebrated not just for her accomplishments but for a healthy and disciplined living. Her fitness regime, disciplined and healthy lifestyle fits aptly with Tetley’s attributes of spreading the wellness and benefits of green tea. With the latest campaign, we aim to inspire the consumers to take an oath to follow a healthy living by including green tea in their lifestyle and daily diet. There is a strong justification for the Inside walaah Snaan when you have great taste and good health together”.

Pooja Makhija, India’s reputed consultant Nutritionist says, “Primarily used as an aid for weight loss by many, a cup of green tea everyday is an ideal way for using tea to stimulate your metabolism. There are a number of reasons why I recommend green tea to my clients and some swear by it too. So if you have health packed with taste, there is no stopping. Green tea is far more versatile than just a hot cup of beverage”.

Commenting on the latest association, Kareena Kapoor, Brand Ambassador, Tetley said “I am thrilled and honored to be part of the Tetley family. I am a fitness enthusiast myself and have been including green tea in my daily diet since many years. I completely agree with Tetley’s concept of cleansing from within that can help you have a better life and attitude during stressful situations. A healthy body leads to healthy mind after all. I am delighted to endorse the refreshing take that Tata Global Beverages has taken on green tea by making it your “Inside walaah Snaan”.

The new Tetley green tea has natural ingredients and is a great tasting product that has 5 times more antioxidants than fruits and vegetables. It is healthy, tasty and has many exciting flavors to choose from - Cinnamon and Honey is soothing and relaxing Citrus and spice is tangy and delightful. Aloe Vera is infused with the natural goodness of the Aloe vera plant. It already has flavors such as Assam tea in Black tea category, Ginger, Mint, Lemon and Honey & Lemon in green tea category and Masala, Lemon, Ginger, Elaichi, Tulsi & Lemon, Earl Grey in its flavored tea portfolio.

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