Apis India introduces Saffron into product portfolio

18 December 2020 | News

Apis Saffron is 100 per cent pure and naturally high in the nutritional and medicinal value Image credit: APIS Image credit: APIS

Apis India, one of the leaders in the field of organized Honey trade in India, has recently expanded its product portfolio with the addition of Apis Saffron (Kesar), which is 100 per cent pure and naturally high in nutritional and medicinal value. The product is available in 1-gram box packaging, priced at Rs 310.

Pankaj Mishra, CEO, Apis India, said, “With a mission to expand the health portfolio, APIS India has added Apis Saffron after the launch of Soya Nuggets recently. Our aim is to innovate new products as per the changing taste of the consumers and palette. This will help us strengthen the portfolio range as we aim to deliver 3 folds revenue by 2023.”

“We launched Saffron, citing it's a niche spice and has demand throughout the year peaking during winters. It has proven medicinal benefits especially in Ayurveda and has been put to use in traditional Indian cuisines”, added Mishra.

Saffron, a spice derived from the flower of Crocus sativus, commonly known as the "saffron crocus”. The stigmas of the flower are collected and dried for use mainly as a seasoning and coloring agent in food. Saffron has unique medicinal properties, high in antioxidants it has the power to reduce free radicals & helps fight cancer, helps in weight loss, improves Aphrodisiac & enhances mood.

APIS has state-of-the-art manufacturing facilities spread over 7 acres in Roorkee, with a capacity to process over 100 tonnes of honey per day. The company has also forayed into several other products like tea, cookies, pickles, jam, dates & preserves. This step was taken considering the changing purchase dynamics & growing need of the quality of branded packaged products.

 

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