Domino’s India, operated by Jubilant FoodWorks, has launched a pizza with ‘plant-based meat’ toppings. The ‘Unthinkable Pizza’ is topped with a 100% plant-based protein mince, which is aimed at delivering the taste of chicken without the guilt of its environmental or public health impact. It is being launched in a pilot across Mumbai, Delhi NCR, and Bangalore, in an attempt to conduct further testing of the market.
Consumer research from the Good Food Institute India reveals that the plant-based meat category could find broad acceptance with consumers in India, with 62.8% of Indian consumers being very likely to regularly buy plant-based meats - but only if they are able to match the taste of conventionally produced meats like chicken and mutton.
“Plant-based meats are at the forefront of food innovation globally, and hold tremendous promise to fight back against climate change, zoonotic diseases, and food insecurity” said Varun Deshpande, MD, The Good Food Institute India. “The Indian plant-based meat industry is still being established, and we applaud Jubilant FoodWorks for taking this important step and testing the market. There is plenty of work to do to deliver consumers products that taste the same or better than the meats they know and love, without the guilt of negatively impacting planetary health - but this is a major step in the right direction.”
Talking about the new launch, Pratik Pota, Chief Executive Officer & Whole-time Director, Jubilant FoodWorks Limited, said, “We are delighted to launch India’s first plant protein based product, The Unthinkable Pizza".