Nandu's launches RTC 'antibiotic-free' chicken Biryani offerings

06 January 2021 | News

The company hopes that the Biryani will become a catalyst in the growth of its RTC vertical.

This New Year, Nandu’s, a homegrown hyperlocal and omni-channel meat brand has launched two ready-to-cook (RTC) products - Nandu’s Nawabi Chicken Dum Biryani and Nandu’s Donne Chicken Biryani. 

Nandu’s all-inclusive offering is a complete ready to cook Biryani kit which includes chicken biryani mix, tender chicken pieces, sherva (accompaniment for Donne Biryani) and salan (accompaniment for Nawabi Biryani) and rice too (jeera rice for Donne Biryani and basmati rice for Nawabi Biryani). One pack can serve two.

Commenting on the new launch, Narendra Pasuparthy, CEO, Nandu’s said, “At Nandu’s, our focus is on innovation at the product level in order to provide our customers with three things: Food that is free of hormones, steroids or antibiotics, and any form of growth promoters; Food that is tasty, authentic, and brings delight to everyone in the family; Food that provides convenience, without compromising on health and taste. Nandu’s Nawabi Chicken Dum Biryani and Nandu’s Donne Chicken Biryani meet all three criteria.”

For FY 2021-22, the company is targeting a revenue contribution of 20 per cent from the RTC vertical, with the newly launched Biryanis serving as a catalyst for this growth. 

Vinay Gopinath, COO, Nandu’s said, “The new product development team at Nandu’s has been working hard for over four months on biryani recipes. Our detailed customer research indicates that when customers order biryani from restaurants, they find the chicken pieces largely insufficient. Many actually order an extra biryani only to get their hands on more chicken pieces! We did numerous customer trials to arrive at the magic formula for Nandu’s Nawabi Chicken Dum Biryani and Nandu’s Donne Chicken Biryani. With Nandu’s Biryanis, you get 250 grams of antibiotic-free, tender chicken pieces. Our biryani promise is ‘More Meat Per Bite’.”

 

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