Herbalife Nutrition forays into baked goods segment

08 January 2021 | News

The mix allows consumers to prepare high-protein and nutritious muffins, waffles, donuts and pancakes Image Credit: Pixabay Image Credit: Pixabay

Herbalife Nutrition has recently launched Protein Baked Goods Mix, officially entering the baked goods category. Specially formulated to be combined with Formula 1 Healthy Meal Nutritional Shake Mix, consumers can now make high-protein and nutritious muffins, waffles, donuts and pancakes offering a new way to consume protein throughout the day to help satisfy hunger and keep weight-management goals on track.

“We are committed to developing products to help consumers stay on track with their healthy lifestyle goals while offering healthy options like our Protein Baked Goods Mix, packed with protein and key nutrients to help satisfy people’s tastes while adding variety to their meals”

Breakfast, once considered the most important meal of the day, is no longer the case, as consumers' consumption habits have shifted in recent years. According to research, half (46 per cent) of consumers enjoy eating breakfast foods at non-traditional times, especially at dinner (56 per cent). The popularity of breakfast foods may be tied to increasing protein-rich options and snacking occasions among millennial consumers.

“We are committed to developing products to help consumers stay on track with their healthy lifestyle goals while offering healthy options like our Protein Baked Goods Mix, packed with protein and key nutrients to help satisfy people’s tastes while adding variety to their meals,” said Dr Kent Bradley, Chief Health and Nutrition Officer, Herbalife Nutrition.

Protein Baked Goods Mix makes a nutrient-dense muffin that is gluten-free, low glycemic, suitable for vegetarians and people with diabetes. 

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