CIIE.CO invests in precision nutrition startup Sova Health

22 January 2021 | News

The fundraise will primarily be used to build the first version of the AI-driven recommendation engine and bring in key talent across verticals Image Credit: Pixabay Image Credit: Pixabay

Sova Health, a precision nutrition startup, has recently secured investment from CIIE.CO, The Innovation Continuum for the Changemakers. The round also saw participation from Practical VC, Lets Venture & Angels. Sova Health helps prevent and manage lifestyle disease through nutrition. The company is building a proprietary AI-powered recommendation engine which factors in key health stats, personal goals and preferences combined with blood biomarkers to identify the most optimal food to achieve health goals. Sova has also been selected in BRINC’s Food Tech accelerator.

Chintan Antani, CIIE.CO Spokesperson, said, “The one-size-fits-all approach to nutrition is largely ineffective. Sova applies science and technology to provide precision nutrition to consumers, which addresses the root cause of the health condition and brings efficiency to the process. There is a huge unmet need for this kind of approach today.”

Tanveer Singh, Co-founder, Sova Health, said, “Sova Health is a step towards uncomplicating food decisions and adopting a proactive, preventive and personalized healthcare routine that everyone can benefit from. CIIE.CO comes with a decade of experience in early-stage investing and provides the relevant support, mentorship and network introductions for a company like Sova Health that is in the process of building out their core technology. The fundraise will primarily be used to build out the first version of the AI-driven recommendation engine and bring in key talent across verticals."

 

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