NutriBears Gummies make maiden entry to Indian digital market

09 February 2021 | News

NutriBears Gummies are scientifically formulated to cater to the specific needs of growing children and young adults Image Credit: NutriBears Gummies Image Credit: NutriBears Gummies

NutriBears Gummies, a brand that has been present in the Indian market since 2012 has recently made its debut online. NutriBears Gummies are scientifically formulated to cater to the specific needs of growing children and young adults. It has taken years of R&D to perfect the formula, and create these nutritional supplements that don’t just taste good but also provide the desired nutritional values to kids and young adults.

India being a country with diverse cultures and diets, it was important to create a product that caters to the differentiated needs of kids and young adults. This is why NutriBears Gummies are 100 per cent Vegetarian and completely Natural. While a lot of parents might fear that the gummies would be made of Gelatin and other preservatives, the fact is that NutriBears Gummies have no Gelatin, Gluten, Lactose, or Preservatives.

Vinay Ambali, one of the founders commented, “Since we come from the nutraceutical industry, we felt that the gummy vitamins category needs to be brought to India. So in 2012 we tied up with a US company and did a pilot launch in India through pediatricians. Seeing their complete support and trust in the brand we have now launched on all major digital platforms. The response we have received from parents across India has been great, and we are looking at constantly growing and adding more & more products in our offering.”

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